This brand was founded on the recognition that all humans share 99.9% of DNA, making us innately KINDRED. The acknowledgment inspires us to celebrate individuality, accepting that no two life journeys are the same. Our tagline, “Be Your Own Normal”, challenges societal pressures by embracing the idea that there is NO single definition of “normal”. Handcrafted by dreamers, it’s for those who relentlessly pursue their goals, fueled by the quest for spiritual growth and the fulfilment of their dreams. At KINDRED, we hope wearing our designs empowers you to romanticize your best life– just as creating them inspired us to pursue ours.